For Media Release: August 15, 2013
Aviation Triad Takes Off
A coalition of Piedmont Triad partners has developed a new, focused and multi-dimensional aviation marketing initiative to grow the skilled workforce now in demand. Aviation Triad teams together industry with community, civic and other aviation interests to spotlight the promise of one of the Triad’s economic bright spots. “A robust aviation industry is growing in the Piedmont Triad,” said Penny Whiteheart, Executive Vice President of the Piedmont Triad Partnership. “There is great opportunity ahead as we build a workforce to match.” That future is now and for years to come offering good jobs at aviation-related companies located here and those our region continues to attract.
Aviation Triad tells the area’s aviation story of opportunity and employment through a variety of digital and broadcast messages designed for different audiences – teens considering their future, recent high school graduates deciding their next step, and those already in the workforce looking to advance their skills. “Aviation Thrives Here” offers details, insight and options at aviationtriad.com when the site goes live August 28.
Beyond the marketing effort, WFMY News 2 has produced a prime access news documentary on the future of the Triad’s aviation industry. Aviation: Taking off in the Triad airs at 7PM Wednesday, August 28 on WFMY News 2. “Aviation is our region’s economic opportunity,” said Larry Audas, WFMY President and General Manager. “We are committed to advancing awareness of this exciting industry and working with our partners to help create a pipeline of qualified workers.”
Local community colleges, including Davidson County Community College, Forsyth Technical Community College, Guilford Technical Community College, Randolph Community College, and Rockingham Community College are preparing students for promising careers in the aviation and advanced manufacturing fields. Aviation Triad was developed and funded by these colleges, as well as The Cemala Foundation, The Greensboro Partnership, Piedmont Triad Partnership, Piedmont Triad Airport Authority, the cities of Greensboro, High Point, and Winston-Salem, TIMCO Aviation Services and WFMY News 2. Additional partners are expected to join Aviation Triad.
Aviation Triad showcases the opportunities that technical aviation careers provide, and connects job seekers to education and workforce development initiatives. “Education will grow aviation employment and, ultimately, the regional economy. A trained workforce is the key,” said Kip Blakely, TIMCO’s Vice President of Industry and Government Relations. “When we rely on home grown talent, they’re more likely to stay with us and develop, and that’s what we’re looking for.”
The goal of Aviation Triad is to create a sustaining support system for aviation and advanced manufacturing in the Piedmont Triad. With an educated workforce in place, individuals, the industry and regional economy will all experience growth and economic opportunity. For more information, contact Larry Audas at 336.379.5700.